But in context, knowing Betfair has somewhere in the range of 90% market share, 7% has really dwarfed other competitors. Betdaqīetdaq has been Betfairs only real challenger for a long time.īetdaq reportedly controls 7% of betting exchange activity, which certainly seems small. Smarkets can be described as the ‘modern exchange’ – if they continue to push and maintain their public presence, their ascent to a true Betfair challenger could come quicker than expected. You will find breakdowns of markets, insights into the Smarkets team, ethics statements, and clear betting exchange education. When it comes to clarity, social media presence, and engagement with users – they match Betfair. Smarkets is a joy to use, it is certainly bookmakeresque – personally, I like that. They have done virtually everything right, starting with their interface. Smarkets, who launched in 2008, have been making a big push in recent years. The biggest and still ahead of the pack (for now). But outside of the superficial, they also have a terrific education hub, statistical sporting predictions and analysis articles, and continue to provide value for both bettors and readers.īetfair is an easy sell. But they didn’t just steal an easy market, they’ve been constantly improving.Ī much more aggressive marketing campaign has been in place since merging with the always entertaining, Paddy Power. They’ve done this by being the first to do it well, grabbed the market, then held it. They’ve been able to maintain comfortable market domination since their inception 20 years ago. The most recent data suggests that Betfair controls a whopping 90% of betting exchange activity worldwide.īoasting 2000+ staff and 4 million+ users, Betfair really does have market control. Betfairīetfair hardly needs to be introduced, it still dominates the betting exchange market. You could easily describe the betting exchange landscape as just ‘Betfair and the stragglers’, but the competition isn’t made up of just Betfair wannabes there are some legitimate arguments for each of these four exchanges. People won’t use your exchange because not enough people are using your exchange… But, to get that liquidity you need to have the best exchange, which almost solely comes down to the amount of liquidity you have. To be a successful exchange you need LOTS of users, lots of liquidity. The truth is, it’s really hard to build a successful exchange from the ground up. Honestly, it’s a shame that we only have four.
Quite simply, it’s the best value offer available, and means there is no excuse for bettors not to move over to Matchbook.We’ve identified four big players in the betting exchange category.
New customers, who sign up before June 14th, will pay no commission on their bets until the end of 2018. “We’re also very excited to announce our new sign-up offer.
Matchbook 0 commission free#
He added: “Horse racing has been commission free since February, and this has been a key factor in the growth – as such, it was a no-brainer to extend this for a further two months, until the end of June. “It has been a successful start to the year for Matchbook, with active customers on the exchange increasing by 86% and betting stakes increasing by 127% – so clearly customers are appreciating the extra value they are getting.” Mark Brosnan, CEO at Matchbook, commented : “Exchange betting is, and always has been, about giving unbeatable value to customers, and we feel like our competitors have taken their eye off the ball in this respect. Now with the announcement of two huge value offers to customers, both existing and new, they are taking that disruption to the next level. Matchbook launched its ‘Time To Move Over’ campaign at the start of the year with an unprecedented offer of 0% commission on all horse racing, the purpose being to disrupt the complacency of their competitors in the betting exchange market. Following on from a successful start to the year, Matchbook has announced two fresh offers for both new and existing customers of the betting exchange.Īny new customers that sign up for a Matchbook account before June 14th, will get commission free betting on all sports, until the end of 2018, as well as this, Matchbook’s commission free horse racing promotion has been extended again, until the end of June.
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